SIDDHARTH SHARMA
Marketing Manager - Digital, Growth & Brand Communications
📍 Greater London, UK  |  ✉ siddharthsharma8692@gmail.com  📞 +44 7909452654
“Marketing is no longer about the stuff that you make, but about the stories you tell.”
LinkedIn Profile
WHY SHOULD YOU HIRE ME ?
PLEASE READ
Welcome to my space → What I love to create
Product creative for a
headphone shoot
Instagram bio creative - what works vs what goes wrong
Client: Healing Hands - Wellness secrets
Post creative for a jewellery brand
Profile
Who I Am
Performance-driven Marketing & Growth Manager with 6+ years of experience delivering measurable revenue growth across telecom and UK SME markets – both B2B and B2C. Holds an MBA in Marketing & Digital Marketing. Available immediately; based in Greater London Area.
Adept at stakeholder management, cross-functional collaboration, and OKR/KPI-driven decision-making.
What I Deliver
  • Scaling customer acquisition via paid media (Meta Ads, Google Ads, PPC)
  • SEO/SEM, content strategy & data-led optimisation
  • Multi-channel social media growth with AI automation
  • Managed territory P&L contributing to ~£13M annual revenue
  • Consistently driving double-digit growth through GTM execution
Education
MBA – Marketing & Digital Marketing
New Delhi Institute of Management | Jun 2018 – Feb 2020
Key modules: Digital Marketing Strategy · Brand Management · Consumer Behaviour & Insights · Marketing Analytics · Integrated Marketing Communications · Strategic Management · Community Management
B.Tech – Mechanical Engineering (Industry Integrated)
Manav Rachna International University | Jun 2013 – May 2017 | Haryana, India
Certifications
  • Google Analytics (GA4)
  • Google Ads
  • HubSpot Social Media
  • Generative AI & Prompting
  • Meta Ads
My Roles
Marketing Manager - Performance & Growth
Digital Media & Communications
Brand Strategy & Storytelling
Content Management
Digital Advertising
Social Media Management
Marketing Manager – Performance, Growth & Brand
Jul 2024 – Present
Cando Personnel Ltd, Greater London
+25% Qualified Leads
Via performance marketing (Meta Ads, SEO/SEM), optimising targeting, creatives, and landing page CRO.
+40% Engagement
Built a multi-channel integrated marketing engine across social, email, and blog to improve inbound lead flow.
-40% Content Time
Leveraged AI tools (ChatGPT, automation workflows) to reduce content production time and improve campaign turnaround.
Full-Funnel Ownership
Managed paid media, CRM-integrated lead funnels, brand strategy, and tone of voice across all digital touchpoints.
Marketing Territory Manager – Bharti Airtel
Feb 2020 – Jul 2024
New Delhi, India
Bharti Airtel Limited is an APAC-leading telecom operator with 600M+ subscribers.
~£13M Annual Revenue
Owned territory-level P&L, driving 15% YoY growth in customer acquisition.
3+ Product Launches
Executed GTM strategies including pricing, retail activations, and competitor positioning.
-10% Spend, Same ROI
Managed budgets and campaign performance, reducing spend while maintaining conversion rates.
Team of 14+
Led and mentored a team through OKR-based goal setting, weekly KPI reviews, and senior stakeholder reporting.
Consumer Insights
Analysed customer data and market research to inform brand positioning and regional marketing mix decisions.
Integrated Channels
Developed acquisition strategy across digital and on-ground channels, optimising customer funnels end-to-end.
Core Skills & Expertise
Performance Marketing
  • Meta Ads (Instagram & Facebook)
  • Google Ads / PPC / Paid Search
  • LinkedIn Ads & Growth Strategy
  • Funnel Metrics & Conversion Tracking
Digital & Content
  • SEO & AI Search Optimisation (LLM SEO)
  • Content Strategy & Campaign Planning
  • Social Media Growth (Instagram, LinkedIn, TikTok, Pinterest)
  • Copywriting & Brand Management
Analytics & CRM
  • Marketing Analytics & ROI Optimisation
  • CRM & Automation (HubSpot, Mailchimp)
  • GTM Strategy & Product Launches
  • Data-Driven Decision Making
Tools & Platforms
Google Suite
AI Studio, Search Console, Google Keyword Planner, Google Analytics (GA4)
CMS & Design
WordPress, Wix, Canva, CapCut, Filmora
AI & Automation
ChatGPT, Prompt Engineering, AI Workflow Tools
Project Management
Notion, Trello, cross-functional collaboration tools
PASSIONS IN LIFE - What I look like outside work!
  • Cooking - If it's not an experiment, it's just eating. I treat every recipe like a lab- spices, sauces and the occasional happy accident.
  • Travelling - My passport is my favourite possession. New city, new culture, new perspective. I collect experiences, not souvenirs.
  • Photography - I see a great shot before the moment even happens. Life moves fast , I just make sure the best bits don't.
  • Music - Front row energy, Shazam addict, concert calendar always full. If there's a new artist worth knowing. I've already found them.
  • Sports - Whether I'm on the pitch or glued to the screen, I'm always in it. The scores, the stats, the drama, I live for all of it.
Accomplishments
4x
Hall of Fame
TM "Hall of Fame" winner at Circle Level, awarded by the Sales Head, Airtel India.
🏆
Airtel Ace Award
Won the "Airtel Ace Award" by Delhi CEO for outstanding performance in the One Airtel category (June 2022).
🥈
Silver Reward
Awarded "Silver Reward" by Delhi CEO for exceptional business growth in Q4, FY 2020–21.
Leadership & Volunteering
Leadership Philosophy
OKR-Based Goal Setting – Aligning team efforts to measurable business outcomes
Weekly KPI Reviews – Data-driven performance management and coaching
Mentoring Teams of 14+ – Building capability and driving accountability
Stakeholder Reporting – Clear communication to senior leadership
Volunteering – Diya India Foundation (NGO)
Social Media & Lead Generation Volunteer | Jun 2016, New Delhi
  • Generated leads for the NGO's ongoing projects
  • Managed online platforms to promote upcoming events and campaigns

Committed to using marketing skills for social good alongside professional growth.
Let's Connect
Available immediately and based in the Greater London Area. Open to Marketing Manager, Growth, and Brand Communications roles across B2B and B2C sectors.
📧 Email
siddharthsharma8692@gmail.com
💼 LinkedIn
linkedin.com/in/siddharth15/
📞 Phone
+44 7909452654